
MATERIAL CIRCULARITY
Packaging components designed for reuse, recycling or composting and reducing waste
Our Research & Development team works to develop innovative solutions, such as making tea bags and coffee pods industrially compostable. We’ve also been working with the industry and our waste management partners to develop technologies and infrastructures for aluminium and plastic capsules to be recycled.
Striving for a circular economy and waste-free world
Our aim is for all our packaging to be reusable, recyclable or compostable by 2030; today 85% already is designed to be reusable, recyclable or compostable. We are also reviewing our portfolio to identify areas where we can optimise packaging weight and reduce packaging waste.
We’re also working to ensure our factories minimise and recycle their waste, and create value from waste streams. For example, the cardboard cases used to transport empty Tassimo T-discs from our supplier site are re-used multiple times before being recycled.


We believe in a circular
economy where everything
is recycled and we are working
towards this: today 85% of our
packaging is already designed
to be reusable, recyclable or
compostable, and we target
100% by 2030.


