Our Ambition

Guided by our purpose

At JDE Peet's, we unleash the possibilities of coffee & tea to create a better future. Coffee & tea create possibilities for farmers and their families, our suppliers, customers, consumers and our employees. By working together, we believe that our entire ecosystem can benefit and create a better future for all. 

The core of our sustainability strategy comprises three thematic pillars aimed at ensuring we source our raw materials responsibly, take good care of the environment and engage our own employees and communities, all underpinned by our commitment to operate responsibly across our operations and value chain. Our strategy focuses on those issues that are most material to our business and where, together with our partners, we can have the greatest impact.

Our Core

Our Priorities

Responsible

sourcing

We work collaboratively with our stakeholders to address the priority issues in our supply chain.

Sustainable

packaging

We make every effort to tackle the waste challenge and provide consumers with responsibly packaged products. 

Climate

Action

We are committed to climate action that lessens our environmental impact across our value chain. 

Diversity, Equity

& inclusion

We are committed to an environment in which the unique voice of every country, culture and individual is heard.

Community

Engagement

Our products have a unique ability to help bring people together and create stronger, more connected communities.

Responsible Sourcing

Common Grounds

Coffee & tea are our two primary raw materials. We source approximately 8% of the world's green coffee and less than 1% of the world's tea. However, both products are grown in countries that face significant socio-economic and environmental challenges. Through our Common Grounds responsible sourcing and supplier engagement programme, we are committed to a sustained supply of coffee & tea from a diversity of origins that supports farming communities’ vision of prosperity and contributes to healthy ecosystems.

ENVIRONMENTAL STEWARDSHIP​

MINIMISED FOOTPRINT

As an organisation, we are committed to minimising our environmental footprint across this network while providing quality products that meet the needs and preferences of our customers and consumers. We also take into account our environmental footprint along the full value chain, for instance through the introduction of more sustainable packaging.

ENGAGING OUR COMMUNITIIES, EMPLOYEES AND CONSUMERS​

CONNECTED PEOPLE​

Coffee & tea are at the heart of life, providing​ warmth and refreshment for moments big and​ small, happy and sad. This gives JDE Peet’s a​ wonderful role to play. Because our products​ have a unique ability to help bring people​ together and create stronger, more connected​ communities. We believe it is our responsibility​ to do this wherever possible.​

OUR 2021 PROGRESS​

Common Grounds

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Minimised Footprint

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Connected People

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