Responsible Sourcing

SOURCING FOR BETTER

Championing regenerative agriculture to enhance livelihoods and positively impact our planet

At JDE Peet’s we are passionate about coffee and tea: It’s who we are and all we do.

Our Common Grounds programme embodies our ambition and belief to positively impact people, our planet and to the future of coffee and tea. The success and resilience of our business depends on our ability to deliver positive social and environmental impacts along our supply chain.

Responsible Sourcing:

A farmer inclusive approach

At JDE Peet’s we are acting responsibly to ensure every cup contributes to a better future. Sourcing coffee and tea responsibly is more than just meeting a target, it means engaging with farmers and situations in our sourcing regions to better assess the challenges and then actively invest to address these issues and drive progress.

Responsibly sourced does not mean or imply the absence of human rights violations or other supply chain risks in connection with the production or supply of coffee or tea. It is about delivering continuous improvement and driving true measurable impact for people, nature and climate.

We are making strong progress towards our target of 100% responsibly sourced green coffee by 2025.

In 2024:

We achieved 83.2% responsibly sourced green coffee globally
Including 100% responsibly sourced green coffee into Europe

Coffee and tea are grown in diverse origins, each with unique farming and production systems. We recognise and appreciate this rich diversity, which is why we have developed a Responsible Sourcing programme that is inclusive of the different origins and the millions of smallholder farmers and workers. This is reflected in both our sourcing strategy and the geographic reach of our Common Grounds Farmer Programme.

Assess, Address, Progress

At JDE Peet's, acting responsibly translates into understanding and addressing the challenges to drive continuous progress. We are applying a data-driven, risk-based approach, and actively taking ownership of what we identify to be the most important of all challenges for our business - securing the future of coffee and tea.

Thanks to our global scale and focus on coffee and tea, we can invest directly in origins to drive measurable change to protect and build long-term resilience for our business, people and the planet.

We Assess
We apply third-party assessments to map our supply chain and identify focus areas. This assessment is based on a representative sample of all farmers in our sourcing areas, covering critical topics such as child labour, working conditions, climate and nature, as well as engaging our suppliers in self-assessments to determine their responsible business practices and risks and opportunities of farming communities.

We Address
We use the information and insights to invest and address identified gaps by establishing multi-year farmer programmes (3 to 10 years), where we partner with farmers, cooperatives, suppliers, NGOs, and governments to improve practices and increase adoption across the relevant focus areas identified by these assessments.

We Progress
We measure impact of our farmer programmes, sharing and learning from the insights of the interventions. We recognise that many issues are complex and will take multiple years to solve, but it is our responsibility to engage our stakeholders in an open dialogue and invest in collaborative actions to address critical social and environmental issues within coffee and tea sourcing origins.

Common Grounds Farmer Programme

Our Common Grounds Farmer Programme dates back to 2015, where we continue to increase both the scale and reach through investments and partnerships in our key sourcing regions.

We are partnering with farming communities, suppliers, non-governmental organisations, and local government bodies to deliver multi-year projects that address local realities including sustainable and regenerative farming practices (e.g. climate-smart agriculture, crop quality, biodiversity), farmer livelihoods, or labour practices.

About

AFRICA

TANZANIA

Arabica

Robusta

PROJECTS (16)

10 Active project(s)

6 Completed project(s)

Focus Areas

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All Projects

Coffee Projects

Tea Projects

Other Projects

FOCUS AREAS ( PROJECTS)

Africa

Tanzania

Overview

Focus Areas

Projects

KPI'S

Overview

Through this overview, we transparently share information around JDE Peet’s Common Grounds Programme and our ambition to contribute towards farmer prosperity and thriving nature. Our Assess, Address, Progress approach means engaging with farmers and situations in our sourcing regions to better Assess the challenges and then actively invest to Address these issues and drive continuous Progress.

Focus Areas

Resources

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We Assess | Focus Areas

Go to focus areas

We Address | Projects

Projects in total

Active Projects: 0

Completed Projects: 0

Go to Projects

We Progress | KEY METRICS

Go to KPI'S

Focus AREAS

Across our Responsible Sourcing Principles, we apply third-party assessments to map our supply chain and identify focus areas. This is based on a representative sample of all farmers in our sourcing areas and demonstrates the level of support needed to drive continuous improvement.

Level of Support Needed

Low

Medium

High

2020

2021

2022

2023

2024

2023

Projects

We invest and address identified gaps by establishing locally relevant multi-year farmer programmes. We partner with farmers, cooperatives, suppliers, NGOs, and governments to improve practices and increase adoption across the relevant focus areas.

Focus Areas

Resources

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Current Projects ()

Past Projects ()

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2021 - 2024

7.000 smallholder farmers to be reached

5.000 REACHED of 7.000 target

Focus Areas

KPI'S

Partners

KPI's

We measure impact of our farmer programmes, transparently sharing and learning from the insights of the interventions.

Mechanized coffee harvest Mechanized coffee harvest Mechanized coffee harvest

Explore Our Global Common Grounds Programme

We Assess: Focus Areas

We Address: Past & Current Projects

When you click on a country you will see a quick overview of past and active projects as well as which focus areas the projects are working on. You will then be prompted to explore further

In the Overview page, at a country level you will see our “Assess, Address, Progress” approach.

If you navigate to “We Assess | Focus Areas” you can find out more on the 9 focus areas of our Responsible Sourcing Programme by clicking on “Go To Focus Areas”, where you will find the level of support needed by farmers and the different ratings over the years

If you navigate to “Projects” you will find an overview of the current projects as well as past projects, and an opportunity to learn more about the project, the main metrics and our partners

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Our Responsible Sourcing Principles

Sustainability of Land

Regenerative agriculture and responsible land use practices are critical to address climate change and biodiversity loss.

CLIMATE AND NATURE

Our approach is based on mitigation and adaptation to climate change. Biodiversity, natural forests, and ecosystems are protected from conversion or degradation.

SOIL

Soil fertility and conservation is maintained and improved through farmer training and appropriate soil testing.

WATER

We support farmers with technology for cost efficient wastewater disposal and help them understand how to manage and save water.

Equality of People

International standards on human rights are upheld for children, farmers and workers.

GENDER & YOUTH EQUALITY

Our partners implement locally relevant and culturally appropriate strategies to increase opportunities for women and young people.

CHILD LABOUR

We are working to get to the root causes of child labour and building sustainable solutions to address this.

WORKING CONDITIONS

We include training on safe working conditions and access to protective equipment for agrochemical application.

Prosperity of Farmers

We help build capacities to make farming more economically viable.

FARM MANAGEMENT

With a strong emphasis on farmer participation, we support farmers to adopt good agricultural practices and we provide business and financial training.

YIELD IMPROVEMENT

Training in applying good agricultural practices helps increase yields, leading to increased incomes and contributes to improved livelihoods.

INCOME DIVERSIFICATION

Supporting farmers to diversify their portfolio of products helps improve efficiency of output on existing land and increase their earning capacities.

Working towards 100% responsibly- sourced coffee, tea, and palm oil by 2025

Coffee

Coffee is our primary raw material - we source approximately 8% of the world’s green coffee. It is grown by millions of smallholder farmers in origins that continue to face significant socio-economic and environmental challenges. These challenges require systemic change and collaborative action if we want to see thriving, prosperous coffee farmers today and tomorrow.

At JDE Peet’s Responsibly Sourced is coffee that is covered by an independent sustainability scheme i.e. verification or certification, as recognized by the coffee industry for example the Global Coffee Platform (GCP) Equivalence Mechanism.

Our Coffee Responsible Sourcing Principles are built around three thematic areas to strengthen the sustainability of our coffee supply chain and to improve the livelihoods of farmers i.e. sustainability of land, equality of people, and prosperity of farmers. Through independent country risk assessments and regular supplier self-assessments, we actively engage suppliers to ensure alignment with our sourcing principles and to work to address the key sustainability challenges.

COFFEE RESPONSIBLE SOURCING PRINCIPLES > SUPPLIER SELF-ASSESSMENT FORM >

Tea

Tea (Camelia sinensis) is produced in over 50 countries worldwide by both smallholder farmers and in larger tea estates. Although we source less than 1% of the world's tea, we take our responsibilities seriously and have fostered long-term partnerships throughout our supply chain.

We are addressing priority issues in our supply chain through our Common Grounds Farmer Programme.

We are also long-standing member of the Ethical Tea Partnership, investing in collaborative programmes in our key sourcing regions to tackle the deep-rooted issues and some of the most complex challenges that tea workers and smallholder farmers are facing, such as climate change, working conditions, human rights, nutrition and food security.

In 2024:

we responsibly sourced 100% of the Camelia sinensis and rooibos tea for Europe and New Zealand through Rainforest Alliance certification
and we continue to partner with tea growers and Rainforest Alliance in Turkey to train over 12,000 smallholder tea farmers towards our responsible sourcing goals

We remain on course to deliver our goal towards 100% responsibly sourced tea in 2025.

Palm Oil

In 2024, we continued to maintain 100% RSPO (Roundtable for Sustainable Palm Oil) certified palm oil well ahead of our 2025 target.

Beyond ensuring all our palm oil is RSPO certified we continue to engage our suppliers through our Palm Oil Sourcing Principles and invest to address environmental challenges and improve the livelihoods of palm growing communities through Common Grounds Farmer Programme in our main sourcing origins Malaysia and Indonesia.

We are also working on the responsible sourcing of coconut oil, and are a member of the Sustainable Coconut Partnership, where we actively partner on thematic programmes to advance the coconut sector e.g in a smallholder programme in the Philippines.

PALM OIL RESPONSIBLE SOURCING PRINCIPLES >

Sustainability Stories

creating a world where people and nature thrive together

Responsible Sourcing

December 2023

Creating a world where people and nature thrive together

At JDE Peet’s, we actively operate in the biodiversity haven of Kodagu in Karnataka state, India.

working with farmers to promote sustainable agriculture

Responsible Sourcing

March 2023

Working with farmers to promote sustainable agriculture

At JDE Peet’s we’re committed to 100% responsibly sourced coffee and tea by 2025. Underpinning this commitment are three core focus areas that we are working hard to deliver: Sustainability of land, Equality of people and Prosperity of farmers.

Responsible Sourcing

March 2023

Responsible Sourcing – Peet’s Coffee

At JDE Peet’s we are working towards 100% responsibly sourced coffee across our portfolio of brands by 2025. A number of our brands have already achieved this, one being Peet’s Coffee.

Responsible Sourcing

March 2023

Farming in harmony with nature

At JDE Peet’s our commitment to Responsible Sourcing involves a journey of continuous improvement to boost farmer prosperity, promote regenerative agriculture, and protect the future of the coffee and tea industry.