Sourcing for Better

Championing regenerative agriculture to enhance livelihoods and positively impact our planet

At JDE Peet’s we are passionate about coffee and tea: It’s who we are and all we do.

Our Common Grounds programme embodies our ambition and belief to positively impact people, our planet and to the future of coffee and tea. The success and resilience of our business depends on our ability to deliver positive social and environmental impacts along our supply chain.

Responsible Sourcing:

A farmer inclusive approach

At JDE Peet’s we are acting responsibly to ensure every cup contributes to a better future. Sourcing coffee and tea responsibly is more than just meeting a target, it means engaging with farmers and situations in our sourcing regions to better assess the challenges and then actively invest to address these issues and drive progress.

Responsibly sourced does not mean or imply the absence of human rights violations or other supply chain risks in connection with the production or supply of coffee or tea. It is about delivering continuous improvement and driving true measurable impact for people, nature and climate.

We are making strong progress towards our target of 100% responsibly sourced green coffee by 2025. 

In 2023:

  • We achieved 83.8% responsibly sourced green coffee globally 
  • Including 97% responsibly sourced green coffee into Europe

Coffee and tea are grown in diverse origins, each with unique farming and production systems. We recognise and appreciate this rich diversity, which is why we have developed a Responsible Sourcing programme that is inclusive of the different origins and the millions of smallholder farmers and workers. This is reflected in both our sourcing strategy and the geographic reach of our Common Grounds Farmer Programme.



farmers reached across

63 active projects

in 23 countries

globally since 2015

Assess, Address, Progress

At JDE Peet's, acting responsibly translates into understanding and addressing the challenges to drive continuous progress. We are applying a data-driven, risk-based approach, and actively taking ownership of what we identify to be the most important of all challenges for our business - securing the future of coffee and tea.

Thanks to our global scale and focus on coffee and tea, we can invest directly in origins to drive measurable change to protect and build long-term resilience for our business, people and the planet.


We Assess
We apply third-party assessments to map our supply chain and identify focus areas. This assessment is based on a representative sample of all farmers in our sourcing areas, covering critical topics such as child labour, working conditions, climate and nature, as well as engaging our suppliers in self-assessments to determine their responsible business practices and risks and opportunities of farming communities.

We Address
We use the information and insights to invest and address identified gaps by establishing multi-year farmer programmes (3 to 10 years), where we partner with farmers, cooperatives, suppliers, NGOs, and governments to improve practices and increase adoption across the relevant focus areas identified by these assessments.

We Progress
We measure impact of our farmer programmes, sharing and learning from the insights of the interventions. We recognise that many issues are complex and will take multiple years to solve, but it is our responsibility to engage our stakeholders in an open dialogue and invest in collaborative actions to address critical social and environmental issues within coffee and tea sourcing origins

Common Grounds Farmer Programme​

Our Common Grounds Farmer Programme dates back to 2015, where we continue to increase both the scale and reach through investments and partnerships in our key sourcing regions. 

We are partnering with farming communities, suppliers, non-governmental organisations, and local government bodies to deliver multi-year projects that address local realities including sustainable and regenerative farming practices (e.g. climate-smart agriculture, crop quality, biodiversity), farmer livelihoods, or labour practices.

All Projects
Coffee Projects
Tea Projects
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Focus Areas
Title(Higher risk)
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Mechanized coffee harvest Mechanized coffee harvest Mechanized coffee harvest
Explore Our Global Common Grounds Programme
We Assess: Focus Areas
We Address: Past & Current Projects
Select a country and find out more about our Assess - Address - Progress approach in diverse origins across our supply chain.
Select a country for more details of the on-farm independent assessments across the 9 Responsible Sourcing focus areas. Click on each Focus Area to see details on level of risk, best practices and challenges for the specific origin.
All our farmer programmes are locally developed to address risk areas identified. Click on a project to find out which focus areas it addresses, project details, implementing partners, farmers reached, timelines, photos and videos.
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Our Responsible Sourcing Principles


Sustainability of Land

Regenerative agriculture and responsible land use practices are critical to address climate change and biodiversity loss.


climate-change.png Climate and Nature

Our approach is based on mitigation and adaptation to climate change. Biodiversity, natural forests, and ecosystems are protected from conversion or degradation.

soil.png Soil

Soil fertility and conservation is maintained and improved through farmer training and appropriate soil testing.

water.png Water

We support farmers with technology for cost efficient wastewater disposal and help them understand how to manage and save water.

Equality of People

International standards on human rights are upheld for children, farmers and workers.



climate-change.png Gender & Youth equality

Our partners implement locally relevant and culturally appropriate strategies to increase opportunities for women and young people.


soil.png Child labour

We are working to get to the root causes of child labour and building sustainable solutions to address this.

water.png Working Conditions

We include training on safe working conditions and access to protective equipment for agrochemical application.

Prosperity of Farmers

We help build capacities to make farming more economically viable.



climate-change.png Farm Management

With a strong emphasis on farmer participation, we support farmers to adopt good agricultural practices and we provide business and financial training.

soil.png Yield Improvement

Training in applying good agricultural practices helps increase yields, leading to increased incomes and contributes to improved livelihoods.

water.png Income Diversification

Supporting farmers to diversify their portfolio of products helps improve efficiency of output on existing land and increase their earning capacities.

Working towards 100% responsibly- sourced coffee, tea, and palm oil by 2025


Coffee is our primary raw material - we source approximately 8% of the world’s green coffee. It is grown by millions of smallholder farmers in origins that continue to face significant socio-economic and environmental challenges. These challenges require systemic change and collaborative action if we want to see thriving, prosperous coffee farmers today and tomorrow. 

At JDE Peet’s Responsibly Sourced is coffee that is covered by an independent sustainability scheme i.e. verification or certification, as recognized by the coffee industry for example the Global Coffee Platform (GCP) Equivalence Mechanism.

Our Coffee Responsible Sourcing Principles are built around three thematic areas to strengthen the sustainability of our coffee supply chain and to improve the livelihoods of farmers i.e. sustainability of land, equality of people, and prosperity of farmers. Through independent country risk assessments and regular supplier self-assessments, we actively engage suppliers to ensure alignment with our sourcing principles and to work to address the key sustainability challenges.


Tea (Camelia sinensis) is produced in over 50 countries worldwide by both smallholder farmers and in larger tea estates. Although we source less than 1% of the world's tea, we take our responsibilities seriously and have fostered long-term partnerships throughout our supply chain. 

We are addressing priority issues in our supply chain through our Common Grounds Farmer Programme.

We are also long-standing member of the Ethical Tea Partnership, investing in collaborative programmes in our key sourcing regions to tackle the deep-rooted issues and some of the most complex challenges that tea workers and smallholder farmers are facing, such as climate change, working conditions, human rights, nutrition and food security.  

In 2023:

  • we responsibly sourced 100% of the Camelia sinensis and rooibos tea for Europe and New Zealand through Rainforest Alliance certification 
  • and we continue to partner with tea growers and Rainforest Alliance in Turkey to train over 12,000 smallholder tea farmers towards our responsible sourcing goals 

We remain on course to deliver our goal towards 100% responsibly sourced tea in 2025.

Palm Oil

In 2023, we continued to maintain 100% RSPO (Roundtable for Sustainable Palm Oil) certified palm oil well ahead of our 2025 target. 

Beyond ensuring all our palm oil is RSPO certified we continue to engage our suppliers through our Palm Oil Sourcing Principles and invest to address environmental challenges and improve the livelihoods of palm growing communities through Common Grounds Farmer Programme in our main sourcing origins Malaysia and Indonesia.

We are also working on the responsible sourcing of coconut oil, and are a member of the Sustainable Coconut Partnership, where we actively partner on thematic programmes to advance the coconut sector e.g in a smallholder programme in the Philippines.  

Animal Welfare

In March 2023, we updated our comprehensive Animal Welfare Policywhich includes commitments to animal welfare along our global supply chain, effective across our entire brand portfolio. The policy was originally published in 2022, in collaboration with the Lever Foundation, a global NGO working to create a more humane and sustainable protein supply chain. 

While our business is fundamentally plant-based, it is our responsibility to ensure that, where applicable, products of animal origin are sourced from suppliers committed to continually promoting better standards in quality, safety and animal welfare, respecting the Five Freedoms for animals, and to comply with the applicable national standards on animal welfare and, where legislation does not exist, the guidelines of the World Organization for Animal Health (OIE). 

Our most significant commitment concerns the direct supply of eggs from cage-free hens by 2027.


Sustainability Stories