A farmer inclusive approach
At JDE Peet’s, sourcing coffee and tea responsibly means engaging with farmers and situations to understand the challenges, and actively addressing these issues to drive progress. Coffee and tea are grown in diverse origins, each with unique farming systems. We recognise this, which is why our Responsible Sourcing programme is based on two approaches which reflect the diversity of farmer situations:
|Supporting small scale farmers on their journey towards sustainable practices through our farmer initiatives and third-party verification;
|Acknowledging the efforts of the most advanced farmers, through certification.
We are working towards sourcing 100% of our coffee and tea through our Responsible Sourcing programme, using these approaches to create a better future where farmers are prosperous, and nature thrives.