Sourcing for Better

At JDE Peet’s, responsible sourcing means our raw materials, packaging, equipment, or anything we procure, are produced following principles that address their possible social and environmental impact. We are working towards ensuring 100% of our sourced volumes are covered by our Responsible Sourcing programme. Sustainability is an evolving journey and JDE Peet’s will continue to evaluate the impact of its operations and adapt to ensure we’re always working to improve our impact on people and planet.

Responsible Sourcing:

A farmer inclusive approach

At JDE Peet’s, sourcing coffee and tea responsibly means engaging with farmers and situations to understand the challenges, and actively addressing these issues to drive progress. Coffee and tea are grown in diverse origins, each with unique farming systems. We recognise this, which is why our Responsible Sourcing programme is based on two approaches which reflect the diversity of farmer situations:


Supporting small scale farmers on their journey towards sustainable practices through our farmer initiatives and third-party verification;


Acknowledging the efforts of the most advanced farmers, through certification.

We are working towards sourcing 100% of our coffee and tea through our Responsible Sourcing programme, using these approaches to create a better future where farmers are prosperous, and nature thrives.



farmers reached across

63 projects globally

Inclusive Sourcing: Assess, Address, Progress

Our innovative, and inclusive, “Assess, Address, Progress” approach enables us to directly engage to support farmers and nature. 

  • To assess our supply chain and identify focus areas, among other approaches, we also partner with Enveritas, an independent, nonprofit organisation that verifies coffee purchases against sustainable coffee standards. Our partners have carried out on-the-ground assessments including critical areas such as child labour, working conditions, climate and nature to determine the specific needs of farming communities.
  • To address identified gaps, we set up multi-year farmer programmes where we partner with farmers, cooperatives, exporters, NGOs, coffee roasters, communities, and governments to improve standards across the relevant focus areas identified by these assessments.
  • Finally, we progress by measuring Key Performance Indicators of our farmer programmes, sharing and learning from the insights of the interventions. We recognise that many issues are complex and will take multiple years to solve, but it is our responsibility to engage our stakeholders in an open dialogue and collaborative actions to address critical social and environmental issues within coffee and tea sourcing origins.

Sustainability of Land

Regenerative agriculture and responsible land use practices are critical to address climate change and biodiversity loss.


climate-change.png Climate and Nature

Our approach is based on mitigation and adaptation to climate change. Biodiversity, natural forests, and ecosystems are protected from conversion or degradation.

soil.png Soil

Soil fertility and conservation is maintained and improved through farmer training and appropriate soil testing.

water.png Water

We support farmers with technology for cost efficient wastewater disposal and help them understand how to manage and save water.

Equality of People

International standards on human rights are upheld for children, farmers and workers.



climate-change.png Gender & Youth equality

Our partners implement locally relevant and culturally appropriate strategies to increase opportunities for women and young people.


soil.png Child labour

We are working to get to the root causes of child labour and building sustainable solutions to address this.

water.png Working Conditions

We include training on safe working conditions and access to protective equipment for agrochemical application.

Prosperity of Farmers

We help build capacities to make farming more economically viable.



climate-change.png Farm Management

With a strong emphasis on farmer participation, we support farmers to adopt good agricultural practices and we provide business and financial training.

soil.png Yield Improvement

Training in applying good agricultural practices helps increase yields, leading to increased incomes and contributes to improved livelihoods.

water.png Income Diversification

Supporting farmers to diversify their portfolio of products helps improve efficiency of output on existing land and increase their earning capacities.

Farmer Programmes

Together with our partners, we are supporting Farmer Programmes, to address specific needs of farming communities across the globe. Working with our verification partner, Enveritas, and through our supplier engagement approach, we assess sustainability risks in each of our sourcing regions. All our Farmer Programmes are locally developed to address the issues identified through these risk assessments.

Title(Higher risk)
Testie de test
Current Projects (0)
Past Projects (0)

Working towards 100% responsibly- sourced coffee, tea, and palm oil by 2025


Coffee is grown on over 12.5 million farms across more than 70 countries, and more than 80% of the coffee is produced by millions of smallholder farmers. Many sustainability challenges require systemic change and collaborative action if we want to see thriving, prosperous coffee farmers today and tomorrow. We are investing in mapping our entire supply chain, engaging our suppliers, and partnering for continuous improvement. At the end of 2022, 77% of our green coffee was responsibly sourced and we are working towards reaching 100% by 2025, supporting smallholders through our inclusive “assess, address, progress approach”.


We believe that we can best contribute towards the systemic change required in the tea sector by working in partnership with tea growers, suppliers, NGOs, local and national governments, and the wider industry. We are a member of the Ethical Tea Partnership, investing in collaborative programmes in our key sourcing regions to tackle the deep-rooted issues and some of the most complex challenges that tea workers and smallholder farmers are facing, such as climate change, working conditions and human rights, exacerbated by barriers such as poverty, gender inequality. Currently, all our tea in Europe and New Zealand is 100% certified through Rainforest Alliance and we are partnering with them in Turkey to train over 15,000 smallholder tea farmers towards achieving certification by 2025.

Palm Oil

In 2022, we achieved 100% RSPO (Roundtable for Sustainable Palm Oil) certified palm oil well ahead of our 2025 target. Beyond ensuring all our palm oil is RSPO certified we continue to engage our suppliers through our Palm Oil Sourcing Principles and invest to address environmental challenges and improve the livelihoods of palm growing communities in our main sourcing origins, Malaysia, and Indonesia.

Animal Welfare

At JDE Peet’s we are committed to improving farm animal welfare across our global supply chains and we are working towards responsibly sourcing all the animal products we use. Our animal welfare policy requires commitment from our direct suppliers of animal ingredients to engage in continuous improvement to promote better standards in quality, safety, and animal welfare. We have also committed to use 100% cage-free eggs by 2027.


Sustainability Stories