Frequently Asked Questions


JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. In 2022, JDE Peet’s generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees.

JDE Peet’s distributes its products to both In-Home and Away-from-Home consumers. Our In-Home consumer packaged goods are distributed through retailers or directly to consumers online. Our Away-from-Home products are sold through coffee stores as well as to a variety of businesses, both public and private, such as corporations, hospitals, and universities.

In 2022, JDE Peet’s employed on average 19,986 employees worldwide.

Our financial year starts on January 1st of each year and ends on the 31st of December. 

The Annual General Meeting of Shareholders for 2024 has not been scheduled yet. The agenda, explanatory notes to the agenda and all other relevant documents will be published on this page in due time.

Please go to Sign me up if you would like to be added to our mailing list. You will thereafter automatically receive JDE Peet’s’ news and publications.


At JDE Peet's, we recognise that our business activities impact the environment and the communities in which we operate. Sourcing our raw materials responsibly, taking care of the environment, and engaging our own employees and communities are all important principles that guide our business activities. Within this context, our sustainability strategy focuses on those issues that are most material to our business and where we can have the greatest impact given the reach of our operations, supply chain and value chain. In line with feedback from our stakeholders, our corporate responsibility strategy is underpinned by a commitment to Responsible Business Practices and is built on three pillars:

  • Responsible Sourcing – Sourcing for better: We are championing regenerative agriculture to enhance livelihoods and positively impact our planet
  • Minimising Footprint – Towards planet positive: We are striving towards a planet-positive supply chain through innovation and collaboration on sustainable solutions
  • Connecting People – We are engaging colleagues and communities through the joy of coffee and tea to support wellbeing and promote equal opportunity

More information can be found in the Sustainability section of our website and in our 2022 Annual Report.

At JDE Peet’s, we focus on those issues that are most material to our business and where we can have the greatest impact given the reach of our operations, supply chain and value chain. In line with feedback from our stakeholders, we have set primary targets for our sustainability programme which can be found in the Sustainability section of our website and on page 46 “Our sustainability journey so far” in our 2022 Annual Report.

One of our most material challenges is the responsible sourcing of coffee & tea, our two key raw materials, which are grown in countries that face significant socio-economic and environmental challenges. Common Grounds, our sustainability programme, aims to address these challenges by identifying the main issues occurring along the entire supply chain, so that we can work with supply chain participants to develop solutions that ultimately lead to value creation for the company and our stakeholders.

We believe responsible sourcing is about understanding our supply chain and taking action to avoid and mitigate the risk of negative impacts when sourcing agricultural commodities. Our Responsible Sourcing Principles and our Supplier Code of Conduct address the key risks we have identified, such as working conditions, environmental practices, safety standards and human rights.

We made strong progress towards our commitment of 100% responsibly sourced green coffee by 2025, reaching 77% in 2022, a significant improvement compared to the 30% we reported in 2021. The primary driver for the increase resulted from the verification efforts of Enveritas, a non-profit organisation that verifies coffee purchases against sustainable coffee standards. In 2022, for our sourcing included under the Enveritas scheme, they conducted over 40,000 farm assessments in 22 origins.

Also further down the supply chain, in the production and packaging of our products, we manage the use of resources (“Minimising footprint” p66 in our 2022 Annual Report), limit the environmental impact and promote circularity (“Sustainable packaging and reduced waste” p69 in our 2022 Annual Report).

More information can be found in the Sustainability section of our website and on p13 (Entire supply chain) and p45 (Common Grounds) in our 2022 Annual Report.

We report on our sustainability metrics, goals and performance in our 2022 Annual Report.

Our Code of Conductgoverns our business decisions and sets the standards we require from our employees when conducting business. The Code of Conduct applies to our employees, consultants and temporary employees. The principles embodied in the Code of Conduct guide us to act with integrity and inspire trust anywhere we do business. You can find more detailed information about JDE’s and Peet’s’ Code of Conducts here. 

Share and shareholders

JDE Peet’s was listed and began trading on the Euronext Amsterdam stock exchange on 29 May 2020 under the ticker “JDEP” and ISIN code NL0014332678.  Options on JDE Peet’s ordinary shares began trading on the European Option Exchange in Amsterdam (Euronext.Liffe) on 14 August 2020. 

JDE Peet’s shares can be purchased through most brokerage firms, including online brokerage services. Your bank or a stockbroker will be able to advise you, or you could contact an independent financial advisor. 

As at 28 July 2023, the total number of issued and outstanding ordinary shares in the share capital of JDE Peet’s amounted to 487,445,857 shares.

The Dutch Financial Markets Supervision Act requires institutions and individuals holding a (potential) capital and/or voting interest of 3% or more in JDEP to disclose such to the Netherlands Authority for the Financial Markets (AFM). The AFM processes these disclosures in its publicly available register, which can be found at

These stated interests could differ from the current interests of the relevant shareholders as the fillings are only updated when a threshold is crossed. Additionally, institutions only have to update their filings if their capital and/or voting interest crosses various thresholds, such as the 3% or a subsequent 5% threshold. 

More information on our shareholder base and structure can be found on this page.  

JDE Peet’s has only ordinary shares outstanding.

JDE Peet’s currently does not have a share buy-back progamme. 

JDE Peet’s initial public offering price was EUR 31.50 per share.  

JDE Peet’s’ Management

The current CEO of JDE Peet’s is Fabien Simon, a French national who has taken the role since September 2020. Previously, Mr. Simon was a Non-Executive Director and was responsible for leading JDE Peet’s successful IPO on the Euronext Amsterdam stock exchange in May 2020. Previously, Fabien was a Partner and the CFO of the JAB Holding Group, the majority owner of JDE Peet’s shares through Acorn Holdings B.V. 

Between August 2014 and January 2019, Fabien Simon was the CFO of JDE, during which time he led its M&A strategy and multiple large-scale integrations.  

More information about the Executive committee can be found on this page.  

Information about JDE Peet’s’ Board of Directors can be found on this page. 

An overview of the Restricted Share Units (RSU) granted as long-term incentives to the directors can be found on this page of the Annual Report. 


Historical financial information on JDE Peet’s can be found in our IPO prospectusas well as in our results publications which can be accessed on this page.  

JDE Peet’s’ products are available in more than 100+ markets and in many different forms. 

In 2022, our sales of EUR 8.2 billion were split as per the chart below: 


JDE Peet's expects the business environment to remain volatile and vulnerable for the remainder of 2023. As there is uncertainty on the impact of the transition from international brands to local brands in Russia, the company now expects to deliver the following for full-year 2023:

  • Organic sales growth at the high end of its medium-term range of 3 - 5%
  • Adjusted EBIT to fall within the range of a low single-digit organic increase and a low single-digit organic decline
  • Net leverage below 3.0x, with Free Cash Flow of around EUR 400 million, post normalisation of working capital, confirming an ongoing run-rate of EUR 1 bn on a 3-yr average
  • A stable dividend
  • Organic sales growth of 3 to 5% 
  • Mid-single-digit organic adjusted EBIT growth with quality margins 
  • Free Cash Flow conversion of approximately 70% of Adj. EBITDA
  • Stable to increasing dividends over time

Please note that JDE Peet’s only reports on a semi-annual basis. An overview of JDE Peet’s’ half-year and full-year results publication dates can be found in our financial calendar.

Yes, JDE Peet’s’ conference calls related to its results publications are webcast live, and replays are available for a period of time after the announcement.

JDE Peet’s uses the International Financial Reporting Standards (IFRS) as its sole accounting standards. 

Deloitte Accountants B.V is JDE Peet’s independent external auditor. 


The dividend policy of JDE Peet’s intends to preserve the independence of the company and maintain a healthy financial structure. Dividend distribution will be done in a prudent and disciplined manner, ensuring that the company retains sufficient earnings to fulfil its first three capital allocation priorities, which are key to the sustainable development of the business. The ability and intention of the company to declare and pay dividends in the future will mainly depend on its financial position, results of operations, capital requirements, investment prospects, the existence of distributable reserves and available liquidity and such other factors as the Board may deem relevant; and are subject to factors that are beyond the company's control.

Subject to the aforementioned limitations, the company intends to provide a stable or increasing dividend per share, while the pace will be determined by the company’s capital allocation priorities. These dividends will be paid in two equal instalments.

Dividend in cash is, in principle, subject to 15% Dutch dividend withholding tax, which will be deducted from the dividend in cash paid to shareholders. A shareholder's claim to payments of dividends lapses five years after the day on which the claim became payable. Any dividends that are not collected within this period revert to the company.


Information about JDE Peet’s’ debt and debt structure can be found on this page.