Frequently Asked Questions


JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,500 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. In 2021, JDE Peet’s generated total sales of EUR 7 billion and employed a global workforce of more than 19,000 employees.

JDE Peet’s distributes its products to both In-Home and Away-from-Home consumers. Our In-Home consumer packaged goods are distributed through retailers or directly to consumers online. Our Away-from-Home products are sold through coffee stores as well as to a variety of businesses, both public and private, such as corporations, hospitals, and universities.

In 2021, JDE Peet’s employed on average 19,621 employees worldwide.

Our financial year starts on January 1st of each year and ends on the 31st of December. 

The next Annual General Meeting of Shareholders has not been scheduled yet, the date will be published on the Financial Calendar and this page in due time.

Please go to Sign me up if you would like to be added to our mailing list. You will thereafter automatically receive JDE Peet’s’ news and publications.


At JDE Peet's, we recognise that our business activities impact the environment and the communities in which we operate. Sourcing our raw materials responsibly, taking care of the environment, and engaging our own employees and communities are all important principles that guide our business activities. Within this context, our sustainability strategy focuses on those issues that are most material to our business and where we can have the greatest impact given the reach of our operations, supply chain and value chain. In line with feedback from our stakeholders, our corporate responsibility strategy is underpinned by a commitment to Responsible Business Practices and is built on three pillars: 

  • Common Grounds, addressing the priority issues in our supply chain  
  • Minimised Footprint, aimed at reducing our environmental impact step-by-step  
  • Connected People, by engaging our employees and our communities 

More information can be found in the Sustainability section of our website and in our 2021 Annual Report.

At JDE Peet’s, we focus on those issues that are most material to our business and where we can have the greatest impact given the reach of our operations, supply chain and value chain. In line with feedback from our stakeholders, we have set primary targets for our sustainability programme: 

  • Work towards 100% responsibly sourced coffee, tea & palm oil by 2025 
  • Reduce our absolute Scope 1 & 2 GHG emissions 25% and reducing our absolute Scope 3 GHG emissions 12.5% by 2030 from a 2020 baseline 
  • Design 100% of our packaging to be reusable, recyclable, or compostable by 2025, as well as save 15,000 tones of packaging versus a 2019 baseline. 
  • Target gender-balanced management positions by 2025  

More information can be found in the Sustainability section of our website and in our 2021 Annual Report

Coffee & tea are our two primary raw materials. We source approximately 8% of the world’s green coffee and less than 1% of the world’s tea. However, both products are grown in countries that face significant socio-economic and environmental challenges. Common Grounds, our supplier engagement programme, aims to address these challenges. Developed with the Rainforest Alliance in 2018, Common Grounds is designed to provide transparency on the priority sustainability challenges in the coffee supply chain and to continuously improve the social, economic and environmental conditions in the origin countries. The primary focus is on coffee & tea, but our engagement also extends to ingredients such as palm oil.  

Today, Common Grounds covers 21 of our most important coffee origin countries, from which we sourced more than 90% of our green coffee in 2021. 

Our Supplier Code of Conduct provides the standards of corporate behaviour that we require from our suppliers. We expect that all suppliers from whom we purchase products or services will ensure their business practices and policies are in line with our Supplier Code of Conduct. We require their acknowledgement and acceptance of its terms upon doing business with us. 

The Common Grounds programme started with Origin Issue Assessments across nine coffee origins and with selfassessments from 54 of our key suppliers. This represented a 60% response rate against our Coffee Sourcing Principles. As a further step in our due diligence process, we commissioned seven on-the-ground country risk assessments by independent third parties. 

More information can be found in the Sustainability section of our website and in our 2021 Annual Report. 

We report on our sustainability metrics, goals and performance in our 
integrated annual report.

Our Code of Conductgoverns our business decisions and sets the standards we require from our employees when conducting business. The Code of Conduct applies to our employees, consultants and temporary employees. The principles embodied in the Code of Conduct guide us to act with integrity and inspire trust anywhere we do business. You can find more detailed information about JDE’s and Peet’s’ Code of Conducts here. 

Share and shareholders

JDE Peet’s was listed and began trading on the Euronext Amsterdam stock exchange on 29 May 2020 under the ticker “JDEP” and ISIN code NL0014332678.  Options on JDE Peet’s ordinary shares began trading on the European Option Exchange in Amsterdam (Euronext.Liffe) on 14 August 2020. 

JDE Peet’s shares can be purchased through most brokerage firms, including online brokerage services. Your bank or a stockbroker will be able to advise you, or you could contact an independent financial advisor. 

The total number of issued and outstanding ordinary shares in the share capital of JDE Peet’s amounts to 502,745,857 shares.

The Dutch Financial Markets Supervision Act requires institutions and individuals holding a (potential) capital and/or voting interest of 3% or more in JDEP to disclose such to the Netherlands Authority for the Financial Markets (AFM). The AFM processes these disclosures in its publicly available register, which can be found at

These stated interests could differ from the current interests of the relevant shareholders as the fillings are only updated when a threshold is crossed. Additionally, institutions only have to update their filings if their capital and/or voting interest crosses various thresholds, such as the 3% or a subsequent 5% threshold. 

More information on our shareholder base and structure can be found on this page.  

JDE Peet’s has only ordinary shares outstanding.

JDE Peet’s currently does not have a share buy-back progamme. 

JDE Peet’s initial public offering price was EUR 31.50 per share.  

JDE Peet’s’ Management

The current CEO of JDE Peet’s is Fabien Simon, a French national who has taken the role since September 2020. Previously, Mr. Simon was a Non-Executive Director and was responsible for leading JDE Peet’s successful IPO on the Euronext Amsterdam stock exchange in May 2020. Previously, Fabien was a Partner and the CFO of the JAB Holding Group, the majority owner of JDE Peet’s shares through Acorn Holdings B.V. 

Between August 2014 and January 2019, Fabien Simon was the CFO of JDE, during which time he led its M&A strategy and multiple large-scale integrations.  

More information about the Executive committee can be found on this page.  

Information about JDE Peet’s’ Board of Directors can be found on this page. 

An overview of the Restricted Share Units (RSU) granted as long-term incentives to the directors can be found on this page of the Annual Report. 


Historical financial information on JDE Peet’s can be found in our IPO prospectusas well as in our results publications which can be accessed on this page.  

JDE Peet’s’ products are available in more than 100+ markets and in many different forms. 

In 2021, our sales of EUR 7 billion were split as per the chart below: 


JDE Peet's expects the business environment in 2022 to remain volatile as input cost inflation and some effects of COVID-19 might persist. Within this context, the company expects:

  • Double-digit organic sales growth, with disciplined pricing for inflation, while aiming for a stable level of gross profit compared to last year.

  • To continue to invest in its people and strategic growth opportunities, while keeping a tight focus on other cost items, and expects to deliver Free Cash Flow of at least EUR 1 bn.
  • Organic sales growth of 3 to 5% 
  • Mid-single-digit organic adjusted EBIT growth with quality margins 
  • Free Cash Flow conversion of approximately 70% of Adj. EBITDA 

Please note that JDE Peet’s only reports on a semi-annual basis. An overview of JDE Peet’s’ half-year and full-year results publication dates can be found in our financial calendar.

Yes, JDE Peet’s’ conference calls related to its results publications are webcast live, and replays are available for a period of time after the announcement.

JDE Peet’s uses the International Financial Reporting Standards (IFRS) as its sole accounting standards. 

Deloitte Accountants B.V is JDE Peet’s independent external auditor. 


The dividend policy of JDE Peet’s intends to preserve the independence of the company and maintain a healthy financial structure. Dividend distribution will be done in a prudent and disciplined manner, ensuring that the company retains sufficient earnings to fulfil its first three capital allocation priorities, which are key to the sustainable development of the business. The ability and intention of the company to declare and pay dividends in the future will mainly depend on its financial position, results of operations, capital requirements, investment prospects, the existence of distributable reserves and available liquidity and such other factors as the Board may deem relevant; and are subject to factors that are beyond the company's control.

Subject to the aforementioned limitations, the company intends to provide a stable or increasing dividend per share, while the pace will be determined by the company’s capital allocation priorities. These dividends will be paid in two equal instalments.

Dividend in cash is, in principle, subject to 15% Dutch dividend withholding tax, which will be deducted from the dividend in cash paid to shareholders. A shareholder's claim to payments of dividends lapses five years after the day on which the claim became payable. Any dividends that are not collected within this period revert to the company.


Information about JDE Peet’s’ debt and debt structure can be found on this page.