Our heritage
LOCAL ROOTS DATING BACK TO 1753
In 1753 in Joure, the Netherlands, Egbert Douwes founded his first coffee outlet. Over a century later in 1895, in Bremen, Germany, Johann Jacobs opened his first grocery business. Then in 1966 in Berkeley, California, U.S., Alfred Peet opened his first Peet's coffee store. Today we are the world’s largest pure-play coffee company active in more than 100 markets around the world.
OUR STORY
WE ARE POWERED BY OUR PURPOSE
We champion what coffee makes possible.
Our Story
WE ARE LED BY OUR VISION
Whoever you are.
Wherever you come from.
However you feel.
We have the coffee you love.
OUR VALUES
Dare to amaze:
We lead with curiosity and our passion for coffee to compete for every cup and delight every consumer.
Win together:
We levergae our diverse strengths, share transparently and support each other to win as one JDE Peet's.
Own it:
We act boldly to seize opportunities that best serve the company and deliver better every day.
Make it simple:
Together we make a bigger difference, building trust and unity around shared interests.
OUR STORY