Olivier Goudet is the Non-Executive Chair of the Board. He is the Chief Executive Officer and a Managing Partner of JAB, a position he has held since 2012. He started his professional career in 1990 at Mars, Inc. (Mars). After six years, he left Mars to join Valeo S.A. In 1998 he returned to Mars, where he became Chief Financial Officer in 2004. In 2008, his role was broadened to become the Executive Vice President as well as Chief Financial Officer. Previously, he served as an adviser to the board of directors of Mars and as the Chair of Anheuser-Busch InBev SA/NV. He is also a board member of Keurig Dr Pepper and Coty. He holds a degree in Engineering from l'École Centrale Paris and graduated from the ESSEC Business School in Paris with a major in Finance.

Fabien Simon is CEO of JDE Peet’s. Previously he was a Non-Executive Director and was responsible for leading the successful IPO on the Euronext Amsterdam stock exchange in May 2020. He also serves as chairman of National Veterinary Associates. Previously, he was a Partner and the CFO of JAB.

Between August 2014 and January 2019, he was the CFO of JDE, during which time he led its M&A strategy and multiple large-scale integrations. Prior to JDE, he spent 13 years at Mars Inc, holding various finance leadership roles, including Asia Pacific CFO, Vice President and CFO Petcare Europe and Finance Director Europe. Fabien also spent eight years at Valeo in a variety of leadership roles, including Finance Director.

He holds a Master's degree in Finance and Economics from the University of Picardie Jules Verne, Amiens and a Chartered Accountant Certificate. He lives in Amsterdam with his wife and three children.

Joachim Creusis a Non-Executive Director. He is currently a Partner, General Counsel, and Head of Tax at JAB, positions he has held since 2010. He has also held various other executive officer roles at several JAB Holding entities. He is also a member of the board of directors of Coty. Previously, he held various legal- and tax-related positions. Mr. Creus holds several degrees from KU Leuven and an LL.M. in international tax law from Vienna University of Economics and Business.

Frank Engelen is a Non-Executive Director. In September 2020, he became a partner at JAB. Before becoming a JAB partner, he was a partner of PwC for 17 years, during which time he was a member of the Board of PwC Netherlands for five years, and a member of the Board of PwC Europe for two years. Mr. Frank Engelen holds a Master’s degree in tax law and a PhD from the University of Rotterdam.​

Peter Harf is a Non-Executive Director. He is the Chair and a Managing Partner at JAB. He is co-founder and Executive Chair of Delete Blood Cancer DKMS, a foundation dedicated to finding donors for leukaemia patients. He is the Chair of the board of directors of Coty and a member of the board of directors of Keurig Dr Pepper. Previously, he served as Chair of AB InBev, Deputy Chair of Reckitt Benckiser and Chief Executive Officer of Coty. Prior to joining JAB, he was Senior Vice President of Corporate Planning at AEG-Telefunken, Frankfurt, Germany. He began his career at the Boston Consulting Group. He holds a doctorate from the Universität zu Köln and a Master of Business Administration from Harvard Business School.

Denis Hennequin is a Non-Executive Director. He is the founding partner of French Food Capital and a founder of The Green Jersey consulting firm. From 2014 to 2016, he was a partner for Cojean Limited. He began his career at McDonald's in Paris and advanced up through the organisation to be named President and Managing Director of McDonald's France. After that, he was appointed as the first non-American to serve as president of McDonald's Europe. In 2009, he joined the Accor SA board of directors as an independent director and became executive director of Accor SA in December 2010, before assuming the Chief Executive Officer role in January 2011, which he held until 2013. He served on the boards of directors of John Lewis Partnership plc and SSP Group plc. He currently serves as a non-executive director for Eurostar International Limited, Bakkavör Group plc, KellyDeli Company Limited and Pret A Manger (through Pret Holding 1 Limited) and as the Chair for Picard Surgelés SAS. He holds a Bachelor's degree in Economics and a Master's degree in Private International and Social Law from Panthéon-Assas University.

Genevieve Hovde is a Non-Executive Director. She currently serves as Partner at BDT & Company (BDT). She also serves on the Investment Committee of BDT Capital Partners, LLC and as a director of Keurig Dr Pepper. BDT, through its affiliates, is a substantial stockholder of Keurig Dr Pepper and indirect stockholder of JDE Peet’s. Prior to joining BDT in 2010, she served as an Analyst in the Financial Institutions Group of JP Morgan Chase & Co.'s Investment Banking Coverage division. She holds a Bachelor in Commerce, with concentrations in Finance and Accounting, from the University of Virginia's McIntire School of Commerce.

Stuart MacFarlane is a Non-Executive Director. He joined the Whitbread Beer Company in 1992, which was later acquired by Interbrew SA/NV and, subsequently, AB InBev. At AB InBev, he held various senior roles throughout the course of his career, including in Finance, Marketing and Sales, and, from 2003, he held his first General Management role as Managing Director for the company's business in Ireland. He was appointed President of AB InBev UK and Ireland in 2008 and in 2011 became a member of the Global Executive Board of Management, serving as President of Central and Eastern Europe based in Moscow. He most recently served as AB InBev's President of Europe and Middle East from 2014 to 2019. He currently serves as a director of NOMAD Foods Europe Limited. He was previously a director and member of the corporate governance committee of Anadolu EFES S.K., a Turkish drinks company, until May 2019, and also a director of ABI-EFES Russia and Ukraine, a joint venture of Anadolu EFES and AB InBev. He holds a degree in Business Management from Sheffield University and is also a Chartered Management Accountant.

Gerhard Pleuhs is a Non-Executive Director. He is the Executive Vice President Corporate and Legal Affairs and General Counsel for Mondelēz International. In this role, he oversees Mondelēz International's communications, sustainability and public and government affairs teams as well as the legal, corporate secretarial, compliance and security functions. He joined the Law Department of Jacobs Kaffee Deutschland GmbH in 1985, prior to its acquisition in 1990 by Altria Group, Inc. (formerly Philip Morris Companies, Inc.). He held several senior positions within the company's Law Department at a country, region and corporate level, including responsibility and oversight for the legal departments in developed and emerging markets. In 2012, he became Kraft Foods Group, Inc.'s (Kraft Foods) Executive Vice President and General Counsel, a role in which he continues for Mondelēz International. Following the 2012 spinoff of Kraft Foods in 2015, he assumed additional responsibility for the Corporate Affairs team. He sits also on the board of directors of Keurig Dr Pepper. He holds a law degree from the University in Kiel, Germany, is a member of the Bar in Bremen, Germany and is admitted as House Counsel in the state of Illinois.

Aileen Richards is a Non-Executive Director. She was a senior Executive with Mars until 2015. As executive vice president of Mars, she was responsible for the Human Resources strategy for the company's 85,000 employees and she also led Mars Global Services (Mars IT, Mars Financial Services and Mars Associate Services). In her 30 years with Mars, she also held senior international roles in Procurement and Manufacturing. She is currently an independent non-executive director on several boards, including Mars Nederland B.V., Pret A Manger (through Pret Holding 1 Limited) and Samworth Brothers (Holdings) Limited. She is also the first woman on the board of directors of the Welsh Rugby Union. She holds a degree in Business and Tourism Management from Surrey University.

Alejandro Santo Domingo is a Non-Executive Director. He is the Senior Managing Director at Quadrant Capital Advisors, Inc. in New York City. He is also the Chair of Bavaria S.A. and Valorem S.A., as well as a director of AB InBev, ContourGlobal plc, Caracol Televisión S.A., Comunican S.A. (the owner of the El Espectador newspaper), Cine Colombia S.A. and Florida Crystals Corporation. He was a member of the board of directors of SABMiller plc (SABMiller) and Vice-Chair of SABMiller for Latin America. In the non-profit sector, he is Chair of the Wildlife Conservation Society, a member of the board of trustees of The Metropolitan Museum of Art, the Educational Broadcasting Corporation (WNET Channel Thirteen), and a member of the board of directors of DKMS Foundation. He holds a Bachelor's degree in history from Harvard University.

Justine Tan is a Non-Executive Director. She is a Partner at JAB. She brings more than 20 years of experience in investing, banking and operations, having previously been a founding member of Temasek Holdings Private Limited's U.S. operations, and an investment banker at Goldman, Sachs & Co. She has extensive international experience, having lived in and covered key markets in North America, Europe and Asia, across a range of businesses in the consumer retail, real estate, services and industrials sectors. She holds a Master of Business Administration from the University of Chicago and is a CFA charterholder.

Luc Vandevelde is a Non-Executive Director and the Lead Independent Director. He is the Founder and Chair of Change Capital Partners LLP, which manages private equity funds focused on buy-outs of middle market consumer-related companies across Europe, and the Chair of Majid Al Futtaim Ventures. He was the Chair of Marks and Spencer Group plc and the Senior Independent Director of Vodafone Group plc (Vodafone) and Chair of its remuneration committee. He retired from the Vodafone board of directors in September 2015, following 12 years as a non-executive director. He was a director of Société Générale S.A. until May 2012. He is the former Chair of Carrefour. He started his career with Kraft Foods where he worked for 24 years in Europe and the United States in finance, business development and mergers and acquisitions. After the acquisition and integration of Jacobs Suchard AG (Jacobs Suchard), he became Chief Executive Officer of Kraft Jacobs Suchard's French and Italian operations. He holds an accounting degree from the Erasmus Business School.

Nelson Urdanetais a Non-Executive Director. He has been the Senior Vice President, Corporate Controller and Chief Accounting Officer at Mondelēz International since September 2016. He joined Mondelēz International in 2005 and has held various leadership positions within that company, including Vice President Finance, Asia Pacific and Senior Finance Director Integrated Supply Chain. Prior to joining Mondelēz International, he was the Director Financial Planning and Analysis at Ryder System, Inc. He holds an Economics degree from Universidad Catolica Andres Bello and a Master of Business Administration from Harvard Business School.