In order to scale our impact, we are constantly looking to roll out further initiatives in other locations. As an example of this, we launched a spinoff of our TafelCafé in Vienna. Since 2019, our Austrian employees have been volunteering and giving out our coffee at Social Markets (SOMA), an important meeting place for people in need and a shopping opportunity for individuals and families with low incomes.
More generally, we have officially launched our “Social Day” initiative for all JDE Peet’s employees in the DACH region. This initiative allows our employees to take one day off every year for the benefit of society or nature. Over 100 associates have participated in this initiative since its launch in February 2022, with activities including volunteering at social institutions and on organic farms. Our employees share their experiences on our internal communication platform, inspiring others to do the same.
Sustainability is a journey. There is always more that we can be doing. We are striving to bring everyone forward together, to connect our communities and be one of the coffee industry’s greatest assets. We look forward to engaging with both our people and local communities to create further initiatives, and will share more with you soon.