Coffee is grown on over 12.5 million farms across more than 70 countries, and more than 80% of coffee is produced by smallholder farmers. It is this rich diversity of origins that we need to protect to safeguard the future of both coffee & tea. This is reflected in our sourcing strategy and the geographic reach of our Farmer Programme.
The JDE Peet’s Farmer Programme is part of our journey of continuous improvement to boost farmer prosperity, increase biodiversity, and protect the future of the coffee and tea industry.
There is no one-size fits all approach to growing coffee. Each coffee and tea growing region has unique needs. That’s why our projects put farmers and their specific needs at the centre of the work we do. We build relationships and engage with our suppliers and strategic partners to understand and address areas of concern, and drive true measurable impact, directly supporting farming communities with investment, training and resources.