Senseo’s sustainability journey towards planet positive
For Senseo, sustainability is integral to the design, production and development of its coffee systems. Yet finding the most sustainable solution is not clear-cut. There are a number of factors to take into consideration.
For instance, Senseo is a global brand serving its coffee in ten countries around the world, and different countries are at different stages in the development of their recycling infrastructure. So, whilst in the Netherlands the Senseo bag can be recycled, some countries do not yet have the necessary recycling infrastructure in place. This makes on-pack recycling advice for coffee drinkers more challenging.
As a result, Senseo is always on the move when it comes to research and development, to continuously improve in line with evolving regulations and to ensure it is doing what’s best for the environment - minimising its footprint as much as possible whilst meeting demand from Senseo coffee drinkers.
Laurent Sagarra, Vice-President Sustainability
Each step in the Senseo process has been designed with sustainability in mind.
Whilst we have come a long way and are proud of the sustainability credentials of Senseo, we have to keep an eye on the future and to continuously improve to deliver truly sustainable coffee and help preserve our planet. We are running an assessment of Senseo’s environmental impact, developing our future goals, targets and roadmap, along with a tracker, to ensure we’re progressing in the right direction.
Celine Borrat-Michaud - Global Marketing Director
(1) NEN-EN 13432 biodegradable and industrially compostable
(2) Where possible. Food Contact Materials (FCM) cannot be made from recycled plastic (EU Reg. 282/2008). Excl. FCM, >75% of plastic weight is recycled material.
(3) Based on a 2018 Life Cycle Assessment, comparing the environmental impact of six leading (single serve) coffee systems commonly sold in the European market when brewing a long black coffee