Peet’s has made a long-term commitment to support our dedicated, hard-working business partners in every origin we source coffee, especially as they face mounting challenges related to climate change and other concerns. We invest in training opportunities, coffee plant science, and community services at the point of origin, for example, funding a day care centre at a farm in Costa Rica.
This inclusive approach allows us to reach smallholder farmers who might not have been able to access traditional certification and provide them with sustainable assets that will contribute to the lasting improvement of their livelihood.
This verification process has been adopted throughout JDE Peet’s, in addition to certification, to enable us to source responsively and inclusively. JDE Peet’s – not our farming partners – pay the entire cost of Enveritas verification. The Enveritas system is available to any company looking to update its approach. Our hope is that our whole industry will work together to help independent farmers tackle environmental, social, and economic challenges in growing regions.