In 2006, Douwe Egberts started Burendag. In 2007 the brand partnered with NGO, Orange Fonds, whose aim is to create a socially connected Netherlands Burendag, known in English as ‘Neighbours Day’. It has since been celebrated every year on the 4th Saturday of September, connecting people with their communities. Research shows that communities in which neighbours are connected, become nicer, safer places to live.
Douwe Egberts promotes this day via advertising and provides people who sign up to Burendag with activity packs, including coffee, decorations, games and more, for them to organise local activities with their neighbours. Neighbourhoods can also request a grant from Oranje Fonds for their activity. Activities are diverse and range from developing a community garden, to neigbourhood BBQ’s and activities for children. Over the past 18 years more than 66,000 activities have taken place.
The number of neighbourhoods who participate has been steadily growing every year. With a record breaking 8,200 neighbourhoods and around 1 million people participating in 2022.