Our colleagues in Brazil have demonstrated what good looks like. The Leadership Team has taken an active role in creating a culture of DE&I across the business and demonstrated the business case for doing so and supported our DE&I Champions and colleagues in Brazil to research and put initiatives in place. As a result, they have been collecting data on their employee base to better understand which communities may be under-represented and to help mobilise their resources around specific topics.
We are proud to share that between 2020 and 2022, JDE Brazil increased the number of women in senior leadership positions by 10%, from 37% to 47%. This exceeds the company target of 40%, to reflect the workforce gender balance. We also increased the percentage of women hired by JDE Brazil by 11%, from 35% to 46%.
Brazil now has the largest group of DE&I Champions: colleagues who are embedding DE&I in day-to-day business activities, in both our retail and manufacturing sites, in people processes, in internal meetings and business updates. The Leadership Team has helped to govern this to ensure DE&I is fully embedded.