Connected People


Coffee & tea are at the heart of life, providing warmth and connection for moments big and small, during the good times and the bad. JDE Peet’s is a proud member of local communities around the world and our products have a unique ability to help bring people together and create stronger, more connected communities. We believe it is our responsibility to do this wherever possible, acting as a good neighbour and the social glue, giving back to the communities in which we live and work.

In 2021, we continued our long-standing support of foodbanks around the world including major collaborations throughout Europe while building new partnerships across emerging markets as active members of the local community. Since the creation of JDE Peet’s, we have donated more than 50 million cups of coffee or tea to those in need.


Our local markets and brands design and drive these initiatives, as they are best placed to respond to the specific needs and context of their local communities. In many markets, the initiatives are based on long-standing partnerships with foodbanks and other partners in the community.

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