Responsible Sourcing

FOSTERING THRIVING AGRICULTURAL SUPPLY CHAINS​

At JDE Peet’s, we recognise the opportunity and responsibility we have to make a difference in the lives of farmers and farming communities. Through our Common Grounds responsible sourcing and supplier engagement programme, we are committed to a sustained supply of coffee & tea from a diversity of origins that supports farming communities’ vision of prosperity and contributes to healthy ecosystems. The primary focus is on coffee & tea, but our engagement also extends to other agricultural ingredients such as palm oil.

Common Grounds encompasses two ambitious sustainability goals. First, to work towards 100% responsibly sourced coffee, tea and palm oil by 2025. Second, to reach 500,000 smallholder farmers by 2025 through investments in improvement projects and capacity building. We work to achieve these sustainability goals through a combination of supplier engagement, risk assessment, actions to mitigate and continuous monitoring, evaluation and learning.

OUR PROGRESS IN 2021

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COFFEE​

As many smallholder farmers today do not have viable access to sustainability certification and many sustainability challenges require systemic change that goes beyond the individual producer or cooperative, we invest in collaborative action and continuous improvement on our suppliers' sustainability journey beyond sustainability assurance. We engage with our suppliers on continuous improvement in the coffee supply chain and expect them to demonstrate alignment with our Responsible Coffee Sourcing Principles and a commitment to engage with coffee farmers to address priority issues and improve conditions on the ground.

TEA

We are committed to sourcing all our tea responsibly by 2025. All the tea purchased for our Bell Tea, Pickwick and Hornimans brands already carries a sustainability certification or verification. In Turkey, where the availability of tea with a third-party certification or verification is limited, we have initiated the responsible sourcing journey for tea sold under the Ofçay brand by commissioning APCO Worldwide to conduct an independent baseline assessment in the tea producing regions. In addition, we support tea farmers and their workers across our projects in multiple tea-producing countries. These projects address key issues such as child labour, working conditions, gender, living income and healthy diets for tea communities.

PALM OIL

Most of our products do not contain any palm oil. But we recognise the adverse environmental and social impacts that the production of palm-based oils can have. That's why we have developed our Palm Oil Responsible Sourcing Principles and are committed to source all our direct purchases of palm oil through Roundtable on Sustainable Palm Oil (RSPO) certification. Since July 2021, 100% of the palm-based oils we purchase has been RSPO-certified. In addition, we also go beyond certification. In 2021, we set up multi-year partnerships with leading NGOs, local governments and our suppliers in Indonesia and Malaysia to support smallholder livelihoods and the preservation of nature.

SMALLHOLDER ENGAGEMENT​

Our smallholder engagement programme is a core element of Common Grounds, designed to address the primary sustainability challenges in the countries that grow our coffee & tea and to improve the livelihoods of smallholder farmers. We believe we can make a positive impact and lasting change in the lives of smallholders through action and collaboration. That’s why we are committed to reach 500,000 smallholder farmers by 2025 through investments in improvement projects and capacity building. 

In 2021, we supported more than 50 active coffee, tea and palm oil projects across 18 countries, focusing on topics such as adaptation and mitigation measures to address climate change, improving coffee quality and income earning opportunities and improving working and labour conditions. Since 2015, we have cumulatively reached more than 470,000 farmers.

OUR METHODOLOGY​

Developed with the Rainforest Alliance, Common Grounds identifies the most important social and environmental issues in our supply chain, which we then work to address with our suppliers and other stakeholders.

To know what is occurring on the ground, we engage with suppliers through Supplier Self-Assessment Forms (SAF). The questions in the SAFs help identify supplier alignment against our Responsible Coffee Sourcing Principles, as well as what risks they perceive as the most prevalent in their sourcing regions. These SAFs are further contextualized by Origin Issue Assessments (OIAs), desk-based assessments compiled by the Rainforest Alliance for Common Grounds. OIAs provide an overview of major sustainability challenges in each country. 

2020

Brazil

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2018

China

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2021

Ethiopia​

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2022

Guatemala

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2020

Honduras

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2020

India

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2021

Indonesia

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2021

Kenya

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2021

Peru

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2021

Uganda

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2020

Vietnam

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