Connected People


Coffee & tea are at the heart of life, providing warmth and refreshment for moments big and small, happy and sad. This gives JDE Peet’s a wonderful role to play. Because our products have a unique ability to help bring people together and create stronger, more connected communities. We believe it is our responsibility to do this wherever possible, acting as a good neighbour and giving back to the communities in which we live and work.

Over the course of 2020, we carried out more than 130 community initiatives in more than 30 countries. In doing so, we donated approximately 30 million cups of coffee & tea to support our long-standing foodbank partners. We also expressed our gratitude to the front-line healthcare workers who have worked tirelessly throughout the year to save lives.



Our local markets and brands design and drive these initiatives, as they are best placed to respond to the specific needs and context of their local communities. In many markets, the initiatives are based on long-standing partnerships with foodbanks and other partners in the community.

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